A contact who signs up and never hears from you again isn't a lead. It's a name in a spreadsheet you paid to collect, then ignored.
Most people find a new business through someone they know, not an ad. That only happens once your first contacts actually turn into customers. Most businesses lose that battle in the first week, not because the offer was bad, but because nobody followed up.
This workflow follows up for you. Four messages, one at a time, and every single one checks for a real purchase before it sends.
- "Welcome" — thank-you plus a first-visit offer, fired the second someone signs up. Website form or QR code, doesn't matter.
- "Reminder" — the same offer, still active, sent a few days later to anyone who hasn't bought.
- "SMS Nudge" — a second channel for people who ignored two emails. Phones get checked, inboxes don't.
- "Last-Chance" — the same offer one more time, now framed around a real deadline. Not manufactured urgency. The offer is actually about to expire.
Bought something? Gone from the sequence, instantly. No more discount emails to someone who already paid.
What makes this different from a generic drip:
- It checks purchases, not opens. Open tracking is unreliable, so guessing who's "engaged" is a bad way to run a discount campaign.
- The offer never changes across all four messages. Only the framing does. Nobody feels punished for responding early.
- QR-collected contacts still need real consent for the channel you message them on. A scan is not a blank check.
Import it, drop in your own offer, and stop losing contacts to silence.