Appointment confirmation and reminder

Preview the Workflow


Varduhi Tananyan


Agency & Consulting



Publication date:





Did you know employees waste half their day scheduling events, meetings, or sending follow-ups? This is roughly 15 weeks annually, draining the company's productivity.

That’s why it’s essential to integrate an omnichannel approach into your marketing strategy. Omnichannel reminders are crucial because:

  • Customers need a smooth experience. So whether online or offline, they expect a brand presence across various channels (through SMS, email, etc.)
  • Consistency is key to your company's success. Building trust in your brand comes from consistent communication with your customers. Let's say the customer forgets their beauty appointment with your hair salon. You can send an omnichannel reminder through different channels so you won’t lose them over their forgetfulness.
  • Clients appreciate a personalized message. Marketing automation will do the job by segmenting your audience based on age, location, or other criteria. Say you need to send a healthcare appointment reminder via various channels to the senior age group. Your segmented clients between the ages of 70 and 85 will most likely open the message via SMS rather than email (though, you shouldn’t ignore the fact that messages could be opened via email by caretakers of a younger age)

How does it work?

  1. Your customers receive the confirmation Email right when the appointment is scheduled.
  2. One day before the appointment, they get an Email reminder that tomorrow is the appointment date.
  3. On the actual appointment date, early in the morning, they receive an appointment reminder via SMS