A job portal, also known as a Job Website or Employment Website, plays an important role to connect companies with job seekers. It’s important for job websites to keep nurturing existing users to increase user retention and conversion rates.
Let’s imagine that you have a newly registered business on your website. And the contact hesitates about which plan to choose or whether there is a need to choose a plan and continue the candidate hiring process with your website. To help them with their decision, you can send a special offer to business accounts that have not selected a plan yet․ This workflow will help you to make it real.
It starts with the “Added to Segment" trigger. After being added to the segment the platform will wait 24 hours and check if the contact has chosen a plan. If not the contact will receive an email that will give a special offer with a one-time opportunity to make a post and get a discount for the second post and also will give other benefits.