New customers onboarding

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Author:

Varduhi Tananyan

Categories:

E-commerce & Retail
Education & Online training
Small Business
Enterprise

Tools:

email

Publication date:

2022-12-16

Plan:

Starter

Description:

Did know you that per a recent report 86% of clients said they would stay loyal to 
the brand if they know they’d get onboarding communication and had access to 
educational materials? 

That’s how powerful onboarding is. So, it is beyond the question that it should be 
well thought out and prepared. Take a look at several highlighted benefits of SaaS 
onboarding: 

  • Reduces customer churn: the stats show that poor onboarding is the 3rd most important reason for customer churn
  • Increases retention rate: 63% of clients said that they take the onboarding process into account when purchasing product
  • Helps with product adoption: new users need to digest your product features fully to understand the value of it. Onboarding phase is the right time for this 
  • Decreases customer support tickets: One of the key steps of SaaS onboardingis adopting a new customer to your product. How you do that? By including all available educational materials (videos, blogs, FAQs, knowledgebase, etc.) to help them get started. This will lessen the possibility of facing regular issues and answer common queries you new clients may have