Reactivating Paying Users

Account base is the most important asset of any betting/gaming company. You dedicate a lot of effort and money to acquire new players and you need to justify this spend by making sure that your customer lifetime value is at least three times higher than customer acquisition cost. To get new players into the game and keep them coming back, you need to use promotions like free plays, free spins or deposit bonuses. This can be combined with useful information, such as teaching betting techniques, sharing life hacks from successful professional gamers, etc.

This multichannel automation is designed to encourage your disengaged customers to use their remaining balance and make new deposits. We used two channels, emails and push notifications, but once you import the workflow, you are free to add as many channels, triggers, conditions and actions as you wish.