Why do we need a seasonal tyre change reminder campaign?
Seasonal tyre change reminders are one of the easiest ways to keep your workshop schedule consistently booked throughout the year. This workflow automatically reaches out to customers before major weather changes and reminds them that it is time to switch their tyres for the upcoming season. The main benefit is helping customers stay safe on the road while generating recurring service appointments without any manual follow-up.
Now let us discuss how the workflow works.
Our prebuilt sequence consists of a few clear blocks. The first block is a segment trigger. When a customer enters the segment 14 days before the seasonal tyre change period begins, the workflow is automatically activated.
The second block is the send email action. The system delivers a personalized message generated by our smart assistant AMI. The email reminds the customer about the upcoming tyre change and includes a direct link to schedule an appointment.
The workflow then waits 7 days. After that, a filter checks whether the customer clicked the booking link. If no interaction is detected, the system automatically sends a friendly reminder to encourage the customer to reserve a time slot before the seasonal rush begins.
This simple automation helps workshops increase bookings, improve customer retention, and ensure drivers are prepared for changing road conditions.