There's nothing worse than a last-minute ditch on a purchase. According to a SaleCycle report, roughly 74% of carts were abandoned in 2021. But sometimes, those purchases can be saved with a well-timed reminder. Studies have shown that 44% of cart abandonment emails are opened, with a 28% CTR.
This workflow will illustrate how the VANS marketing team nails it with a drip campaign of 4 abandoned cart reminder emails.
Implementation
1. Create multiple segments for different product groups, if required.
2. Create a segment called "Abandoned Cart. " The contact will be added to the segment after 4 hours when the items are added to the cart. But the first email will be sent later.
3. Create Dynamic Email Templates to be able to change products, descriptions, incentives, etc., automatically. This will also allow the contacts to re-enter the workflow multiple times.
4. The first email should be sent as soon as possible, but not earlier than 24 hours after adding items to the cart. Let's avoid being too pushy.
5. Your second email is the one with urgency. Please wait at least one day or two, and tell them their cart will soon expire.
6. Send the third email two days after the previous one.
7. The fourth email is optional, but if you do send one, it should be incentivized with a possible discount or coupon code.