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Hayk Hayrapetyan avatar
Hayk Hayrapetyan
January 12, 2019
Effective Landing Pages

Landing Pages. Effective Solution to Maximize Conversions

When your customers receive an email with a promotion, linked to your website, where they can not find a call-to action or directions to help them find what they need, it means your Promotional Email Campaign was worthless. Instead, link your campaign to a landing page, a specific page dedicated to an event or promotion.

What is a Landing Page? An easy and effective one-click solution to guide your customer to the right place. The best landing page is the one that takes you exactly where it promised. It should be:

  • Relevant. Landing pages should be specific to your goal. If you promise a discount in your Email Campaign, your potential customers should see that discount in the landing page, otherwise they get discouraged and leave without converting.
  • Simple. These landing pages may be more impacting and converting, than too creative and captivating ones. A simple design, clear call to action, telling the customer what action they need to take, that’s all you need.
  • Short. Everyone prefers quick results, so do not fill the whole page with long paragraphs, long sign-up forms or long explanatory videos. A concise landing page is always the winner.
  • Clear. Match the expectations of your audience with a dedicated landing page. If your campaign contains a “Sign Up” CTA button, it should lead to the sign-up landing page.

Tip: Avoid including more that one call to action. Invest time and effort to create separate landing pages for separate calls to actions.

Hayk Hayrapetyan avatar
Hayk Hayrapetyan

Hayk Hayrapetyan, the founder and CEO of Wooxy, shares his insights and expertise on a variety of topics. With a wealth of experience and a clear vision, Hayk provides valuable guidance on marketing strategies, operating a successful bootstrapped startup, team management, and product management.