List of Spam Trigger Words You’d Better Avoid

Spam is a huge headache for email marketers these days and unfortunately, it has impacted on businesses that send legitimate bulk emails using database marketing tools.  All email service providers have in-built spam filters that scan incoming emails to determine whether or not they are spam.  One of the things they check out is the ‘spammy’ words in the content of the email and in the subject line. If the filter marks your email as spam, the recipient will probably never see it.

The words below are the ones you should try to avoid, if you want your email to be ever delivered to inbox. Of course, some of the words are common business phrases, which will be difficult to avoid. So we suggest to try to at least reduce their usage to minimum (let’s say once per email). Using synonyms like ‘complimentary’ instead of ‘free’ or changing the wording slightly so you don’t get picked up by the spam filters, will also be a wiser thing to do.