Types of Email Marketing Campaigns that cover over 99% of use-cases
With around 269 billion emails sent each day, there’s a lot of competition for your audience’s attention. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.
To run a successful email marketing campaign, think about what you want to achieve. Typical goals for an email marketing campaign include:
- Onboarding
A welcome email or sequence that you send to new subscribers in order to tell them about your business and values so you start to build a relationship with them. - Updating
Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale. Could be a new product announcement, a new blog post, or maybe even changes within the company. - Nurturing
Providing something your subscribers will value. This could be an email, or sequence of emails sent to new leads in order to prime them for upcoming promotion material, like a barrage of tips, a freebie, or even relevant success story. - Promoting
Anything that can boost an engagement and bring to an action, for example, promoting the launch of a product or a new feature. - Re-engaging
Trying to re-engage subscribers who haven’t been particularly active. You can do this, offering a reward/bonus, discount, or simply interview them on what they like, don’t like, or would like to see changed about your brand - Confirming
Usually a very simple, one-off email such as a thank you email, payment confirmation, webinar registration confirmation, etc.
This list may be endlessly continued, but the above examples do cover 99% of use-cases.
