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Hayk Hayrapetyan avatar
Hayk Hayrapetyan
September 3, 2019
Beyond Traditional Contact Segmentation

Go Beyond Traditional Contact Segmentation

Now that personalization and customer experience are make-or-break factors for business success today, effective segmentation is an absolute must.
Traditional approaches to segmentation focused mainly on who customers are and segments were based on demographic attributes such as gender or age, and firmographic attributes like company size or industry.
Whereas behavioral segmentation is about understanding customers not just by who they are, but by what they do, using insights derived from customers’ actions.

Now you can make the most out of your audience by numerous segmenting options  based on user behavior and reaction to communication sent via Wooxy!

  • Identify how your users interact with your emails and send hyper-targeted and contextual messages
  • Estimate and improve your Marketing ROI by using behavior-based segmentation

Here are some examples of Engagement segments you can create. 

Hayk Hayrapetyan avatar
Hayk Hayrapetyan

Hayk Hayrapetyan, the founder and CEO of Wooxy, shares his insights and expertise on a variety of topics. With a wealth of experience and a clear vision, Hayk provides valuable guidance on marketing strategies, operating a successful bootstrapped startup, team management, and product management.