May 23, 2025

Campaign Reports

Wooxy makes your data digestible, providing you with the valuable information you need to improve your campaigns. It’s easy to monitor trends, track your performance over time, understand the preferences of your audience, and see how you stack up against the competition.

Campaign Reports - are useful for optimizing campaigns as they allow you to analyze various metrics related to campaign sends. Analyze this data to identify the most suitable sending conditions for each business individually. This is where the analytics prove beneficial, as in addition to metrics on how your emails are interacted with and delivered, Wooxy also provides analytics by country, browser, device, and other useful data.

To open Overview Report:

Navigate to Campaign Analytics page (Menu -> Campaign -> Analytics). (Заменить линк)
If needed, you can add the desired campaign to the comparative report by clicking the "Compare campaign" button. You can learn more about Comparative Reports in our article.
Also we have the option to export analytics for the desired campaign in a convenient PDF or EXCEL format.

Campaign Analytic parameters

Section	Parameter	Displays for	Description
The Campaign detailed information	Channel & Status	All channels	Shows the Campaign channel and its status at the moment of the Analytics checkup.
	Name	All channels	The name of the Campaign.
	Template	All channels	The Template that undergoes Campaign.
	From name	Email	The provided name that is displayed in your recipient’s inbox.
	From email	Email	The email address from which the Campaign is sent.
	Reply-to email	Email	The email address to which your client can send the reply.
	Reply-to name	Email	The name to which your client can apply for the reply.
	Sender Name	Viber	The selected Sender Name that your contacts saw when they received a Viber message from your company through the Wooxy platform.
	Tags	All channels	The list of Tags of the Campaign.
	TTL (Time to live)	WebPush, Viber	The defined duration of the push service attempts to deliver the notification or Viber service to deliver the message.
	Telegram bot	Telegram	The name of the selected Telegram bot.
	Contact list	All channels	The name of the selected Contact List.
	Segments	All channels	Information about the selected Segments that determined the Campaign Target group.
	Exclude segments	All channels	Information about the filter, that excluded contacts from the Target group.
	Filtered by	All channels	Information about the temporarily created segment.
	Excluded by filter	All channels	Information about the one-time filter, that excluded contacts from the Target group.
	Launch time	All channels	Campaign starting time.
	Duration	All channels	Campaign duration.
	Messages Sent	All channels	The number of communications sent for this campaign. This number can vary depending on the quantity of sends that have occurred.
The export report button	Excel	All channels	Downloads all data from the Results table in tabular form (no graphs) in XLSX format on your device. `NOTE` The most comfortable way for the downloaded file to read is to open it via Google Sheets.
The export report button	PDF	All channels	Downloads data and graphs the way they appear on the page in PDF format.
Engagement	Total opens	Email, WebPush, Viber, Telegram	Total number of times the campaign was opened by recipients. This count includes multiple opens from individual recipients.
	Unique opens	Email, WebPush, Viber, Telegram	Number of recipients that opened the campaign any number of times.
	Open rate and Unique opens rate	Email, WebPush, Viber, Telegram	The open rate and Unique opens rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers or unique subscribers . To find this out, Wooxy loads a tiny, transparent image into each campaign, and counts how often the image is loaded among the delivered campaigns. The image is invisible to your subscribers.
	Total clicks	All channels	Total number of times any tracked link was clicked. This count includes multiple clicks from individual recipients.
	Unique clicks	All channels	Number of recipients who clicked any tracked link. Click this number in your report to open a list of subscribers who clicked.
	Click rate and Unique clicks rate	All channels	Percentage of total recipients or unique recipients who clicked any tracked link in the campaign. The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click.
	Clicks to open rate	Viber, Email	Percentage of recipients who opened your Viber messages and then clicked a link.
Deliverability	Delivered	All channels	The Delivered status is assigned as soon as Wooxy sent the message and it was accepted by the recipient ISP server.
	Delivery rate	All channels	Percentage of Delivered messages from total sent.
	Hard bounces	Email	The time and hard-bounce code received from the ISP. A hard bounce indicates a permanent reason why an email cannot be delivered. Hard bounced email addresses are immediately automatically placed in your account’s BlackList to prevent degradation of your domains reputation.
	Hard bounce rate	Email	Percentage of Hard bounced emails from total sent.
	Soft bounces	Email	Soft bounces typically indicate a temporary delivery issue to an address. Wooxy will automatically try to resend the message during 3 days. When the message is delivered the status will change to Delivered.
	Soft bounce rate	Email	Percentage of Soft bounced emails from total sent.
	Rejects	Email, Viber	Email address is already in our blacklist and Wooxy rejects to send message to it.
	Reject rate	Email, Viber	Percentage of messages with reject status from total sent.
	Complaints	Email	Number of recipients that reported your email as spam. Subscribers that report a campaign as spam are automatically placed in your account’s Blacklist.
	Complaint rate	Email	Percentage of recipients who reported spam from total Delivered.
	Unsubscribe	Email	Total number of recipients who clicked unsubscribe link.
	Unsubscribe rates	Email	Percentage of recipients who unsubscribed from total Delivered.
	Fail	SMS, Telegram, Viber	A “Failed” status means that your SMS was queued by our systems but failed to deliver to the operator. This includes cases when Wooxy successfully delivered the SMS to the operator, but the operator still failed to deliver your message to the recipient.
	Fail rate	SMS, Telegram, Viber	Percentage of Failed SMS from total sent.
	Undelivered	WebPush	The WebPush notification wasn’t delivered, invalid token.
	Undelivered rate	WebPush	Percentage of WebPush notification wasn’t delivered from total sent.
	Expired	WebPush, Viber	The WebPush notification wasn’t shown due to TTL (Time to live).
	Expired rate	WebPush, Viber	Percentage of WebPush notification wasn’t shown due to TTL (Time to live). from total sent.
	Dismiss	WebPush	The recipient dismissed the permission to get Web Push notifications.
	Dismiss rate	WebPush	Percentage of messages dismissed from total sent.
Top locations by click	Country	All channels	The percentage and absolute value of clicks from contacts located in a specific country.
Devices by click	Device	Email, WebPush, Telegram, Viber	The percentage of clicks made from a specific device by contacts.
Devices by click	Platform	Email, WebPush, Telegram, Viber	The percentage and absolute value of clicks made by contacts from a specific platform.
TOP Browsers	Browser	Email, WebPush, Telegram, Viber	The percentage and absolute value of clicks made by contacts from a specific browser.
TOP Email service providers	ESP(Email service providers)	Email	The percentage and absolute value of clicks made by contacts from a specific ESP.