May 23, 2025

Campaign reports

This article describes the detailed campaign report metrics and how to find them.

Step-by-step instructions

Navigate to the "Outbound" section.
Click the "Campaigns" button.
Press the “Analytics” button.
Use the "Compare campaign" button to include the selected campaign in a comparative report. Detailed instructions on managing comparative data are available in the corresponding article.
Export campaign analytics data in PDF or Excel formats for convenient data processing and reporting.

Analytic parameters
- Channel & Status - Displays the specific channel type and the current campaign status at the time of the analytics check.
- Name - The designated name of the campaign.
- Template - The name of the specific template sent to the targeted audience.
- Type - The campaign launch method.
- Send time - The exact time the campaign was dispatched; for recurring launches, this includes the start date/time, frequency, and end date.
- Web Push, Viber | TTL (Time to Live) - The duration for which Web Push notifications or Viber messages remain active for delivery.
- Viber | Sender name - The identified sender name displayed to contacts in Viber messages.
- Segments - The specific contact segments selected for the campaign.
- Excluded segments - The contact segments were intentionally omitted from the campaign dispatch.
- Filtered by / One-time segment - One-time filter criteria used to include or exclude specific contacts during audience segmentation.
- Tags - The list of labels (Tags) assigned to the campaign for organization.
- Telegram | Bot - The name of the Telegram Bot responsible for sending the campaign.
- Excel (XLSX) Export - Downloads all data in tabular format; for recurring campaigns, the data corresponds to the selected iteration.
- PDF Export - Downloads a visual report including graphs exactly as they appear on the page.
- Recurring | Delivered - The count of delivered messages during a specific selected iteration of a recurring campaign.
- Recurring | Unique Opens - The number of unique message opens recorded during a specific iteration.
- Recurring | Unique Clicks - The number of unique click events recorded during a specific iteration.
- Recurring | Iteration - A list of all campaign replays, allowing for individual report viewing and performance comparison.
- Total sent messages - The total volume of messages dispatched upon campaign launch.
- Delivered - Status assigned once the message is successfully sent by the system and accepted by the recipient's provider server.
- Unique opens - The number of recipients who opened the message at least once.
- Unique clicks - a measurement that counts only the first click per recipient.
- Delivery rate - The percentage of delivered messages relative to the total.
- Open rate - The percentage of unique opens relative to delivered messages.
- Click rate - The percentage of unique clicks relative to delivered messages.
- Total opens - The percentage of total opening events relative to delivered messages.
- Total clicks - The percentage of total click events relative to delivered messages.
- Click to open rate (CTR) - The ratio of unique clicks to unique opens, expressed as a percentage.
- Email | Bounced - Email messages that failed delivery due to permanent (Hard) or temporary (Soft) issues.
- SMS, Web Push, Telegram, Viber | Failed - Delivery failure for non-email channels.
- Email | Unsubscribed - The number of contacts who opted out of future mailings via this campaign.
- Email | Marked as spam - The count of recipients who manually moved the email to their Spam folder.
- Email | Hard bounce - Permanent delivery failures caused by non-existent addresses or invalid domains.
- Email | Soft bounce - Temporary delivery failures, such as a full recipient inbox.
- Email, SMS, Viber | Rejected - Messages not sent due to system issues or tariff plan limits.
- Web Push | Undelivered - Instances where a notification failed due to an invalid token.
- Web Push, Viber | Expired - Messages or notifications not displayed because the TTL (Time to Live) expired.
- Web Push | Dismiss - Instances where a recipient revoked permission to receive Web Push notifications.
- Top locations by click - Geographical distribution of contact activity based on clicks (top 5 locations).
- Devices by click - Statistics on hardware used (desktop vs. mobile) based on click data.
- Email | Top browsers - The top 5 most popular browsers used by recipients to perform clicks.
- Email | Top email service providers - The top 5 most popular ESPs among the active audience.