May 13, 2025
Detailed Reports
Wooxy makes your data digestible, providing you with the valuable information you need to improve your campaigns. It’s easy to monitor trends, track your performance over time, understand the preferences of your audience, and see how you stack up against the competition.
Detailed Reports - one of the most informative sections in the Wooxy analytics panel, allowing you to view detailed information about messages sent on specific dates. It helps monitor the performance of your messages across all available communication channels, sent through various methods (campaigns, automations), specific email types, and the overall delivery health.
To open Overview Report:
Navigate to Reports page (Menu -> Analytics -> Reports). (Заменить линк)
Filter necessary data by Domains, Channel, Origin, Date period.
Click "Show" to view the report on the page, or "Download" to export it.
Detailed Reports filters
Filters allow you to sort analytics by the necessary data, respond to relevant information, and analyze it. Additionally, data exports work based on the selected filters — the system exports only the analytics displayed according to the applied filters.
| Filter | Description |
| Domains | Domain name used in “From” email address of your messages. If you have several domains in one account, you can filter report for only one specific domain. |
| Channel | Selecting the appropriate communication channel for which you want to check the analytics. |
| Origin | The ability to select the necessary origin for which you need to check the analytics. The following origins are available:
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| Date period | Select specific period of time to generate Report only with data from that dates. IMPORTANT: If you filter date over 40 days, monthly breakdown will be activated and you can generate Reports by months. IMPORTANT: If you filter only 1 day, hourly Report will be activated. |
Overview Statistics
This section provides a quick overview of your messaging performance across all channels — Email, SMS, WebPush, Telegram, and Viber. Use it to gain a high-level understanding before exploring detailed reports. Simply click on a channel to view key stats such as delivery, opens, and clicks.
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Email
Dashboard Component Description Deliverability Here you can find the answer whether or not ESPs accept your email – can the message physically be accepted. Click the desired date to view the detailed report in the drop-down box. Delivered The Delivered status is assigned as soon as Wooxy sent the message and it was accepted by the recipient ISP server. Delivery rate Percentage of Delivered messages from total sent. Hard bounces The time and hard-bounce code received from the ISP. A hard bounce indicates a permanent reason why an email cannot be delivered. Hard bounced email addresses are immediately automatically placed in your account’s BlackList to prevent degradation of your domains reputation. Hard bounce rate Percentage of Hard bounced emails from total sent. Soft bounces Soft bounces typically indicate a temporary delivery issue to an address. Wooxy will automatically try to resend the message during 3 days. When the message is delivered the status will change to Delivered. Soft bounce rate Percentage of Soft bounced emails from total sent. Rejects Email address is already in our blacklist and Wooxy rejects to send message to it. Reject rate Percentage of messages with reject status from total sent. Opens Open tracking tells you if your contacts open the emails you send. Your campaign report will show how many contacts opened your email on certain date, and how many total opens you received. Open tracking can help measure subscriber engagement. Total opens Total number of times the campaign was opened by recipients. This count includes multiple opens from individual recipients. Unique opens Number of recipients that opened the campaign any number of times. Open rate and Unique opens rate The open rate and Unique opens rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers or unique subscribers . To find this out, Wooxy loads a tiny, transparent image into each campaign, and counts how often the image is loaded among the delivered campaigns. The image is invisible to your subscribers. Clicks Click tracking allows you to see if contacts have clicked links in your campaign. Your campaign report will show which contacts clicked your links, and how many times each link was clicked. Like open tracking, it can help measure subscriber engagement. Total clicks Total number of times any tracked link was clicked. This count includes multiple clicks from individual recipients. Unique clicks Number of recipients who clicked any tracked link. Click this number in your report to open a list of subscribers who clicked. Click rate and Unique clicks rate Percentage of total recipients or unique recipients who clicked any tracked link in the campaign. The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click. Clicks to Open Clicks to open rate Percentage of recipients who opened your campaign and then clicked a link. Unique clicks to opens rate Percentage of unique recipients who opened your campaign and then clicked a link. Complaints Wooxy tracks abuse reports, also known as spam reports or complaints. Complaints Number of recipients that reported your email as spam. Subscribers that report a campaign as spam are automatically placed in your account’s Blacklist. Complaint rate Percentage of recipients who reported spam from total Delivered. Unsubscribe When subscriber clicks an unsubscribe link or requests to be removed from an email list and further newsletter campaigns, it’s called an unsubscribe Unsubscribe Total number of recipients who clicked unsubscribe link. Unsubscribe rates Percentage of recipients who unsubscribed from total Delivered. Delivery trends Hourly, Daily, Monthly Delivery trends of your account or specific type of emails. Delivered by date Total successfully delivered messages by date. Hard bounces by date Total hard-bounced messages by date. Soft bounces by date Total soft-bounced messages by date. Rejects by date Total rejected messages by date. User reaction trends Hourly, Daily, Monthly user engagement trends of your account or specific type of emails. Total opens by date Total number of times the campaign was opened by recipients by date. Total clicks by date Total number of times any tracked link was clicked by date. Complaints by date Number of recipients that reported your email as spam by date. -
SMS
Dashboard Component Description Deliverability Here you can find the answer whether or not provider accept your SMS – can the message physically be accepted. Click the desired date to view the detailed report in the drop-down box. Delivered The Delivered status is assigned as soon as Wooxy sent the message and it was accepted by the recipient's SMS provider. Delivery rate Percentage of Delivered messages from total sent. Fail A “Failed” status means that your SMS was queued by our systems but failed to deliver to the operator. This includes cases when Wooxy successfully delivered the SMS to the operator, but the operator still failed to deliver your message to the recipient. Fail rate Percentage of Failed SMS from total sent. Clicks Click tracking allows you to see if contacts have clicked links in your SMS. Your SMS report will show which contacts clicked your links, and how many times each link was clicked. Like open tracking, it can help measure subscriber engagement. Total clicks Total number of times any tracked link was clicked. This count includes multiple clicks from individual recipients. Unique clicks Number of recipients who clicked any tracked link. Click this number in your report to open a list of subscribers who clicked. Click rate and Unique clicks rate Percentage of total recipients or unique recipients who clicked any tracked link in the SMS. The click rate is a percentage that tells you how many successfully delivered SMS registered at least one click. Delivery trends Hourly, Daily, Monthly Delivery trends of your account or specific type of SMS. Delivered by date Total successfully delivered messages by date. Fail by date Total Fail messages by date. User reaction trends Hourly, Daily, Monthly user engagement trends of your account or specific type of SMS. Total clicks by date Total number of times any tracked link was clicked by date. -
WebPush
Dashboard Component Description Deliverability Here you can find the answer whether or not browsers accept your WebPush – can the message physically be accepted. Click the desired date to view the detailed report in the drop-down box. Delivered The Delivered status is assigned as soon as Wooxy sent the message and it was accepted by the recipient's browser. Delivery rate Percentage of Delivered messages from total sent. Undelivered The WebPush notification wasn’t delivered, invalid token. Undelivered rate Percentage of WebPush notification wasn’t delivered from total sent. Expired The WebPush notification wasn’t shown due to TTL (Time to live). Expired rate Percentage of WebPush notification wasn’t shown due to TTL (Time to live). from total sent. Dismiss The recipient dismissed the permission to get Web Push notifications. Dismiss rate Percentage of messages dismissed from total sent. Opens Open tracking tells you if your contacts view the WebPush you send. Your WebPush notifications report will show how many contacts opened your WebPush on certain date, and how many total opens you received. Open tracking can help measure subscriber engagement. Total opens Total number of times the WebPush was opened by recipients. This count includes multiple opens from individual recipients. Open rate The open rate rate is a percentage that tells you how many successfully delivered WebPush were opened by subscribers. Clicks Click tracking allows you to see if contacts have clicked links in your WebPush. Your WebPush notifications report will show which contacts clicked your links, and how many times each link was clicked. Like open tracking, it can help measure subscriber engagement. Total clicks Total number of times any tracked link was clicked. This count includes multiple clicks from individual recipients. Click rate Percentage of total recipients who clicked any tracked link in the WebPush. The click rate is a percentage that tells you how many successfully delivered WebPush registered at least one click. Clicks to View Percentage of recipients who opened your WebPush and then clicked a link. Delivery trends Hourly, Daily, Monthly Delivery trends of your account or specific type of WebPush. Delivered by date Total successfully delivered messages by date. Undelivered by date Total undelivered messages by date. Expired by date Total expired messages by date. Dismiss by date Total dismiss messages by date. User reaction trends Hourly, Daily, Monthly user engagement trends of your account or specific type of WebPush. Total opens by date Total number of times the WebPush was opened by recipients by date. Total clicks by date Total number of times any tracked link was clicked by date. -
Telegram
Dashboard Component Description Deliverability Here you can find the answer whether or not Telegram accept your notifications – can the message physically be accepted. Click the desired date to view the detailed report in the drop-down box. Delivered The Delivered status is assigned as soon as Wooxy sent the message and it was accepted by the recipient Telegram messanger. Delivery rate Percentage of Delivered messages from total sent. Fail The message couldn’t be successfully delivered to the addressee. Fail rate Percentage of Failed Telegram messages from total sent. Opens Open tracking tells you if your contacts open the Telegram messages you send. Your telegram report will show how many contacts opened your messages on certain date, and how many total opens you received. Open tracking can help measure subscriber engagement. Total opens Total number of times the Telegram messages was opened by recipients. This count includes multiple opens from individual recipients. Unique opens Number of recipients that opened the Telegram messages any number of times. Open rate and Unique opens rate The open rate and Unique opens rate is a percentage that tells you how many successfully delivered Telegram messages were opened by subscribers or unique subscribers . Clicks Click tracking allows you to see if contacts have clicked links in your Telegram messages. Your Telegram report will show which contacts clicked your links, and how many times each link was clicked. Like open tracking, it can help measure subscriber engagement. Total clicks Total number of times any tracked link was clicked. This count includes multiple clicks from individual recipients. Unique clicks Number of recipients who clicked any tracked link. Click this number in your report to open a list of subscribers who clicked. Click rate and Unique clicks rate Percentage of total recipients or unique recipients who clicked any tracked link in the Telegram messages. The click rate is a percentage that tells you how many successfully delivered Telegram messages registered at least one click. Clicks to Open Clicks to open rate Percentage of recipients who opened your Telegram messages and then clicked a link. Unique clicks to opens rate Percentage of unique recipients who opened your Telegram messages and then clicked a link. Delivery trends Hourly, Daily, Monthly Delivery trends of your account or specific type of Telegram messages. Delivered by date Total successfully delivered messages by date. Fail by date Total Failed messages by date. User reaction trends Hourly, Daily, Monthly user engagement trends of your account or specific type of Telegram messages. Total opens by date Total number of times the Telegram messages was opened by recipients by date. Total clicks by date Total number of times any tracked link was clicked by date. -
Viber
Dashboard Component Description Deliverability Here you can find the answer whether or not vendor accept your Viber notifications – can the message physically be accepted. Click the desired date to view the detailed report in the drop-down box. Delivered The Delivered status is assigned as soon as Wooxy sent the message and it was accepted by the recipient Viber messanger. Delivery rate Percentage of Delivered messages from total sent. Fail The message wasn’t successfully delivered to the addressee.
This status comes from the vendor to our service.Fail rate Percentage of Failed Viber messages from total sent. Reject The message was rejected by the network operator. Possible reasons samples:
- The country to which you are sending is not included in the Sender Name.
- The checkbox that allows the template to be sent to Ukraine, Belarus, and Russia wasn’t marked during the template creation.
- If you have a trial account and the limit of 50 free Viber messages was exceeded.
Reject rate Percentage of Rejected Viber messages from total sent. Expired The Viber message wasn’t sent due to TTL (Time to live). Expired rate Percentage of messages wasn’t sent due to TTL (Time to live). from total sent. Opens Open tracking tells you if your contacts open the Viber messages you send. Your Viber report will show how many contacts opened your Viber messages on certain date, and how many total opens you received. Open tracking can help measure subscriber engagement. Total opens Total number of times the Viber messages was opened by recipients. This count includes multiple opens from individual recipients. Unique opens Number of recipients that opened the Viber messages any number of times. Open rate and Unique opens rate The open rate and Unique opens rate is a percentage that tells you how many successfully delivered Viber messages were opened by subscribers or unique subscribers. Clicks Click tracking allows you to see if contacts have clicked links in your Viber messages. Your Viber report will show which contacts clicked your links, and how many times each link was clicked. Like open tracking, it can help measure subscriber engagement. Total clicks Total number of times any tracked link was clicked. This count includes multiple clicks from individual recipients. Unique clicks Number of recipients who clicked any tracked link. Click this number in your report to open a list of subscribers who clicked. Click rate and Unique clicks rate Percentage of total recipients or unique recipients who clicked any tracked link in the Viber messages. The click rate is a percentage that tells you how many successfully delivered Viber messages registered at least one click. Clicks to Open Clicks to open rate Percentage of recipients who opened your Viber messages and then clicked a link. Unique clicks to opens rate Percentage of unique recipients who opened your Viber messages and then clicked a link. Delivery trends Hourly, Daily, Monthly Delivery trends of your account or specific type of Viber messages. Delivered by date Total successfully delivered messages by date. Fail by date Total Failed messages by date. Reject by date Total Rejected messages by date. Expired by date Total Expired messages by date. User reaction trends Hourly, Daily, Monthly user engagement trends of your account or specific type of Viber messages. Total opens by date Total number of times the Viber messages was opened by recipients by date. Total clicks by date Total number of times any tracked link was clicked by date.
