May 23, 2025

Template reports

This article describes the detailed template reports metrics and how to find template reports.

Template reports

Step-by-step instructions

  • Navigate to the "Content" section.

  • Click the "Templates" button.

  • Press the “View analytics” button.

  • Select a specific time period to analyze data within a particular interval.

  • Export the desired template as a PDF for easy sharing and review.

  • Analytic parameters
    Icon caret
    • Excel (XLSX) Export - Downloads all data from the results table in a tabular format; recommended for use with Google Sheets.
    • PDF Export - Downloads a visual report including graphs and data exactly as they appear on the analytics page.
    • Total Sent - Displays the total number of messages dispatched for this template.
    • Total Opens - The total number of times the template has been opened, including multiple views by the same recipient.
    • Open Rate - The percentage of successfully delivered messages that were opened by subscribers.
    • Total Clicks - The total number of times any tracked link within the template was clicked.
    • Click Rate - The percentage of total recipients who clicked at least one tracked link in the template.
    • Click to Open Rate (CTOR) - The ratio of recipients who clicked a link relative to those who opened the message (Email only).
    • Delivered - Total count of messages successfully accepted by the recipient's provider or ISP server.
    • Delivery Rate - The percentage of delivered messages relative to the total number of sends.
    • Unsubscribe / Unsubscribe Rate - The total count and percentage of recipients who opted out via the unsubscribe link.
    • WebPush | Dismiss - The number of instances where a recipient revoked or dismissed permission to receive notifications.
    • Top Locations by Click - Geographical breakdown showing the percentage and absolute value of clicks by country.
    • Devices by Click - Statistics on the hardware (mobile vs. desktop) used by contacts to perform clicks.
    • Platform & Browser - Distribution of clicks based on the operating systems and web browsers used by recipients.
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