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November 23, 2018

Custom Account Variables

“Custom Variables” feature provides a way to set account variables which will be available globally for all contacts without overloading Email Lists with one-type data. Paste a customer variable the same way as variables from Email Lists in your email template to build personalized or dynamic content.

Custom Account Variables Creation gif
  • Custom Account Variable management page (Menu -> Components -> Variables)

  • Click “Add Custom Variable” button

  • Type in your Custom Variable in “lowerCamelCase” format

  • Set value for your Custom Variable (no specific format required)

  • Click “Save” button

  • Use your new Custom Variable in the following format in email templates: {{customVariable}}

  • The name of the variable cannot be started from the number.
  • All variables should be in “lowerCamelCase” format. Only Latin letters allowed. No underlines, special symbols, etc.
  • lowerCamelCase (part of CamelCase) is a naming convention in which a name is formed of multiple words that are joined together as a single word with the first letter of each of the multiple words (except the first one) capitalized within the new word that forms the name.

Priorities is a case of conflicting variables:

  • First Priority: Variable from API request;

  • Second Priority: Variable from the Account Custom Variables;

  • Third Priority: Variable from the selected Email List.