Anti-spam legislation
Wooxy serves users worldwide, and different laws govern email in various countries. It’s best to consult a professional in the area about which laws or regulations apply to sending emails. Failure to comply with the rules governing email can result in legal consequences, including fines of hundreds of dollars per recipient.
Note: In addition to national laws, major mailbox providers (Google & Yahoo) require one-click unsubscribe and DMARC authentication for bulk senders. Failure to follow these technical standards may result in emails being blocked, regardless of legal compliance.
International requirements by country
United States
It is crucial to understand the U.S. CAN-SPAM Act. Key requirements include a clear unsubscribe process and a valid physical contact address in every email. For detailed compliance steps, refer to the FTC’s CAN-SPAM Act Compliance Guide for Business.
Canada
Canada’s Anti-Spam Legislation (CASL) is one of the strictest in the world. It requires express or implied consent before sending any commercial electronic message (CEM).
Australia
The Spam Act 2003 (as amended) prohibits sending unsolicited commercial electronic messages and requires clear sender identification.
EU
The General Data Protection Regulation (GDPR) governs the processing of personal data across the EU. The EU body facilitating cooperation between spam enforcement agencies is the Contact Network of Spam Enforcement Authorities (CNSA).
UK
The Privacy and Electronic Communications Regulations 2003 (PECR) Sections 6 and 21 govern electronic marketing in the UK. Note that the UK also follows the UK GDPR.
Austria
The legislation has been updated to the Telecommunications Act 2021 (TKG 2021). Section 174 specifically regulates unsolicited communications.
Belgium
Email marketing is regulated by the Belgian Code of Economic Law and the Belgian Data Protection Authority (APD-GBA).Note: Also important to remember that the GDPR applies here.
Cyprus
Complies with the Law on the Protection of Natural Persons with regard to the Processing of Personal Data (Law 125(I)/2018).
Czech Republic
The primary legislation is the Personal Data Processing Act (Act No. 110/2019 Coll.), which works alongside Act No. 480/2004 Coll. (Section 7).
Estonia
Regulated under the Electronic Communications Act Section 103 and the Information Society Services Act Section 5.
France
The CNIL (Commission Nationale de l'Informatique et des Libertés) provides strict guidelines on email marketing, requiring opt-in consent for B2C email marketing.
Germany
Spam is regulated under Section 7 of the Act Against Unfair Competition (UWG). Germany has very high standards for Double Opt-In (DOI).
Italy
Italy maintains very strict laws. The primary regulation is the Personal Data Protection Code (Legislative Decree no. 196/2003), which has been updated to align with the GDPR.
Netherlands
They are regulated by Article 11.7 of the Dutch Telecommunications Act. Rules regarding "soft opt-in" for non-customers are now more stringent.
Sweden
The primary law is the Marketing Act (SFS 2008:486).
