August 17, 2023

Viber Templates

In this article, we will show you how to create and manage your Viber Templates.

Viber is highly popular in Ukraine, Russia, Hungary, the Philippines, and Vietnam, making it an excellent platform for reaching a wide audience through bulk messaging and Viber message Templates.

Things to know before you start:

Viber channel is available for the Pro Plan and Enterprise Plan.
The first Viber message should be transactional.
You can use contact variables in your Templates like {{firstName}} to replace them with corresponding values from your Contact List.
You can use global variables and emojis in the Template body.
See the full list of system variables here.
IMPORTANT: You cannot create or manage Templates until the domain is added and verified in your account.
Pay attention to the role of the account user, because not everyone has access to create and manage Templates. More details in our article.
All accounts as well as those in Trial mode can begin using Templates once they have been approved. If such an account has not yet had its Template approved, it can only utilize the preview option.
If you delete your custom Sender Name, the system will switch the account back to the Default Sender Name.
A “URL shortener” is a tool that converts long URLs into short and more user-friendly links. You can use this tool in the Template’s body and button. It comes in handy because our system counts the number of symbols in the Template and the URL shortener allows you to include more necessary information in the message. Also, this tool will enable you to track links for further analytics aggregation
If you want to add your domain into the URL shortener – please, contact the support team via support@wooxy.com
IMPORTANT: We do not recommend including links in the Template with sensitive data (such as personal information, authentication tokens, verification codes, etc.) while also using a URL shortener. This is because link data can be easily replicated using special techniques.

Create your Template

Step-by-step instructions:

Navigate to the Templates management page (Menu->Content->Templates).
Click on the “Create” button.
Select the “Viber” channel.
Type in the name of your Template. Template name – is the name of your Template, for your personal use. Try to name each Template wisely to not confuse yourself in the future and help yourself to understand the purpose of each email by its name.
Check this box if you intend to use this template for sending to the following countries: Ukraine, Belarus, and Russia.
- In case you want to send the Template to above mentioned countries but haven’t marked the corresponding checkbox before saving this Template – such message delivery will fail.
You can use 4 layouts for your Viber message Templates.
Check all the Template components one more time and press the “Save” button.
- IMPORTANT: After saving, the Viber template will be sent for moderation. This process may take some time as it ensures compliance with Viber’s standards and policies.

Viber Templates Layout Requierements

Layout	Requirements
Text Only	Text
	Emoji, links and variables. When using emojis and variables, the number of their characters is also counted. Text restrictions up to 1000 symbols in UTF-8 format. Special symbols use is also allowed. You can format the text by the following font styles: Bold, Italics, Strikethrough.
Text + button	Text		Button
	Emoji, links and variables. When using emojis and variables, the number of their characters is also counted. Text restrictions up to 1000 symbols in UTF-8 format. Special symbols use is also allowed. You can format the text by the following font styles: Bold, Italics, Strikethrough.		You can add only one button per Template. You can set the button title. You can insert a link by pressing which the contact will be moved to the exact page. The button title is limited to 30 characters. The text of the button allows the use of variables and emojis. The button URL field allows the use of variables. The button link has no character restriction.
Text+image+ button	Text	Image	Button
	Emoji, links and variables. When using emojis and variables, the number of their characters is also counted. Text restrictions up to 1000 symbols in UTF-8 format. Special symbols use is also allowed. You can format the text by the following font styles: Bold, Italics, Strikethrough.	You can upload an image from your device or choose from a gallery of previously uploaded images. Upload an image in one of the available formats: JPG/JPEG/PNG. The image size you want to upload is up to 5Mb.	You can add only one button per Template. You can set the button title. You can insert a link by pressing which the contact will be moved to the exact page. The button title is limited to 30 characters. The text of the button allows the use of variables and emojis. The button URL field allows the use of variables. The button link has no character restriction.
Image Only	Image
	You can upload an image from your device or choose from a gallery of previously uploaded images. Upload an image in one of the available formats: JPG/JPEG/PNG. The image size you want to upload is up to 5Mb.

Viber Template statuses

There are three statuses after the Viber Template saving:

Status	Description
Approved	It means that the Template has been checked and approved. You cannot edit the Template with such a status. Status allows you to use the “Send Test” feature in the preview. Before sending a test message, the system will check whether this Template can be sent to the countries to which you want to send it. You can delete this Template. You can manage tags (add and delete tags) for the Template. Approved Templates can be used in Campaigns, A/B tests, and Workflows.
Pending	It means that the Template has not been checked yet and awaiting approval. You cannot edit the Template with such a status. Status does not allow you to use the “Send Test” feature in the preview but you can generate content and check how this Template will be displayed for your contacts. You can delete this Template. You can manage tags (add and delete tags) for the Template. Pending Templates cannot be used in Campaigns, A/B tests, and Workflows.
Rejected	It means that the Template has already been checked but cannot be approved. The info popup displays the reason for rejection. You can edit the Template with such a status. Status does not allow you to use the “Send Test” feature in the preview but you can generate content and check how this Template will be displayed for your contacts. You can delete this Template. You can manage tags (add and delete tags) for the Template. Rejected Templates cannot be used in Campaigns, A/B tests, and Workflows.

Viber Template preview

In the Template editor.
- Select the Contact List where the specific contact is stored.
- NOTE: The Default Contact List is used by default. To select another Contact List, use the settings button.
- Start typing the email, phone number, or user ID to select the contact from the Contact List.
- NOTE: You have the option to create a preview for a contact who is not included in any of your lists. However, please note that the preview will not generate any data.
On the Templates management page.
- Navigate to the Templates management Page (Menu->Content->Templates).
- Click on the thumbnail of the Viber Template.
  - NOTE: Here you can check how your Template will be displayed on mobile devices.
- Select the Contact List where the specific contact is stored.
- NOTE: The Default Contact List is used by default. To select another Contact List, use the settings button.
- Start typing the email, phone number, or user ID to select the contact from the Contact List.
- NOTE: You can make a preview for the contact who is not on one of your Lists but it will be displayed without data generation.

Viber “Send Test” feature

Things to know before you start:

Unmoderated Templates cannot be sent as test messages. Please, wait until the moderation process is finished.
If your account allows to send Viber test messages – you can do it on both: Template editor and Templates management page.
Account in Trial mode cannot use the “Send Test” feature.

Step-by-step instructions:

Select the Contact List where the specific contact is stored.
Type in the contact identifier and select it from the drop-down menu.
Press the “Send test” button.

Viber messages types

At Wooxy, Viber messages can be categorized into two primary types: transactional and promotional.

Transactional Messages. These are messages that are typically informational or service-related in nature. Transactional messages are often sent in response to a specific action or trigger and aim to provide important information or assistance to the recipient. Examples include order confirmations, account alerts, appointment reminders, and one-time passwords for authentication.
Promotional Messages. Promotional messages are designed for marketing and promotional purposes. They are often used to promote products, services, special offers, or events. These messages are usually sent to a broader audience to generate interest and drive sales or engagement. Examples include product announcements, discount offers, and event promotions.

These two categories help businesses and organizations tailor their messaging strategies for different purposes and audiences. It’s important to note that some messaging platforms, including Viber, have specific guidelines and regulations regarding the use of promotional messages to protect users from spam and ensure a positive user experience.

Transactional Viber message requierements

If you want your messages to be moderated without difficulty, we recommend to check out the requirements of the messenger in this guide for templates.

Messages that may be approved by Viber as transactional:

Reply messages:

Welcome messages upon completing registration.
Confirmation of an order/purchase/registration.

Notifications:

Notification of changes in service terms, including changes in payment or subscription costs.
Informing about changes in payment terms, address, or customer contact.
Two-factor authentication (sending verification codes).
Status of delivery/returns/exchanges of goods.

Informational messages:

Reminders of scheduled events related to service delivery (e.g., appointment reminders).
Notifications/warnings from services (service unavailability, performance issues, etc.).
Login/logout/login attempt alerts.
Information about schedules/class timetables, ongoing and final assessments, internal regulations, or homework, sent by educational institutions/recreational centers.

Messages that may not be approved by Viber as transactional:

Templates that clearly do not fit into any of the service template types mentioned above.
Service templates containing any additional advertising information (even if that information relates to the provided service).
Purchase product/service offer triggers.
Service loyalty enhancement triggers (holiday greetings, requests to rate the service).
Templates containing information from companies not providing the service (e.g., debt collection agencies). These messages should not contradict the service template classification rules.
Debt reminders (including contract/agreement details).
Information about debt repayment terms and conditions.
Information about accumulating/spending/using/purchasing loyalty program coupons.