Wooxy Marketing Podcast Episode #3 : Direct vs Brand Marketing: Stand Out in a Crowded Market

In today’s competitive business landscape, marketing isn’t just about visibility — it’s about making an impact. In our latest podcast, Susanna Hayrapetyan, CMO at Wooxy and founder of IQMinute, unpacks the nuances of direct marketing versus brand marketing, helping businesses of all sizes strategize smarter.

Every business faces the same question: How can we drive results while building lasting relationships? This episode dives into the core of that dilemma, offering practical insights for marketers, startups, and entrepreneurs.

Chapters:

0:00 Intro
2:05 What's the difference between direct and brand marketing, how do they work, and which is more effective?
4:20 Please provide an example to illustrate the difference between a logo and a brand.
6:15 To clarify the difference: direct marketing is about promoting a purchase, while brand marketing focuses on building loyalty and retention. Is that right?
8:41 Isn't Wooxy's omnichannel tools more suited for direct marketing, with insights, click tracking, and the ability to split test campaigns to optimize results?
11:35 By "introduce your story," do you mean sharing your brand's journey, challenges, and the people behind it - like how we think of Elon Mask with Tesla?
14:34 Can you bring an example of a good story, for a marketing campaign?
19:28 Many startups come to Wooxy with great ideas but struggle to grow their customer base, isn't it easier to market a new product than one with many competitors?
26:10 How do you analyze market demand? If you have a great idea, how can you estimate traction in the early stages of development? Is there a way to predict demand more accurately?
29:58 So, can you market your product before launch by building demand and a waitlist, then drive sales once it's available?
33:29 How can startups stand out in competitive markets with big corporations? Should they use proven strategies or create new ones?

Looking to boost conversions, build customer loyalty, or future-proof your strategy? This podcast is packed with actionable tips to help you succeed. At Wooxy, we empower businesses with advanced marketing automation tools — integrating email, SMS, push, and more to maximize engagement and drive results.

Don’t miss out! Share your favorite moments in the comments, and stay tuned for more episodes.