December 16, 2022

Campaigns management

This article explains how to manage campaigns within the list and describes all status parameters and individual campaign details.

Step-by-step instructions

  • Navigate to the "Outbound" section.

  • Click the "Campaigns" button.

  • Use of the filter button to select the channel (Email, SMS, WebPush, Telegram, Viber).

  • Filtering of campaigns by status (Active, Draft, Stopped).

  • Sorting of campaigns by name or launch type for easier navigation.

  • Use the search bar to find specific campaigns by name or ID.

  • Access to campaign performance and key metrics via the "Analytics" button.

  • Review of campaign details through the "Info" button.

  • Access to the "More" menu for duplicating settings or permanent deletion (also available via selection boxes).

  • Editing of campaign settings by clicking directly on the campaign name.

  • Tracking of the launch schedule via the "Calendar" icon, where campaigns are organized by date.

  • Viewing statistics for all campaigns by clicking the "Statistics" button and selecting multiple items to generate a comparative report.

  • Exclusion of "Done" campaigns from editing and "Draft" campaigns from the calendar view due to missing launch times.

  • Access to primary information (name, channel, status, launch type, time, and description) by clicking on any campaign in the calendar.

  • Statuses
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    • Ready: The campaign is ready to send, can be launched, and remains available for editing before launch. Launch types: Manual.
    • Running: The campaign is active (the stop/disable button is enabled); stopping or editing is not possible during this phase. Launch types: Now, Manual, Schedule, and Recurring.
    • Waiting: The campaign is in the queue and can be stopped. If the scheduled time has passed before a restart, an alert is triggered with an option to edit it. Launch types: Schedule, Recurring.
    • Stopped: The campaign was halted before completion; editing and re-launching are available. Launch types: Schedule, Recurring.
    • Done: The campaign is completed; editing and re-launching are unavailable. Launch types: Now, Manual, Schedule, and Recurring.
    • Draft: An inactive campaign created after moving past the "Next step" page; editing is available, but launching is not. Launch types: Not selected.
    • Failed: The campaign was not sent; the specific reason is available via the "Info" button. Editing is permitted. Launch types: Now, Manual, Schedule, and Recurring.
  • Details
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    • Channel - the type of communication channel used for the campaign.
    • Status - the current operational status of the campaign.
    • Failure Reasons - detailed error logs appear when a campaign cannot start due to:
      • Templates: Missing or deleted Email, SMS, Web Push, Telegram, or Viber templates.
      • Sender Details: Deleted or paused Sender Names; missing or blocked Telegram Bots.
      • Audience: Deleted contact lists; empty segments; or conflicting inclusion/exclusion rules.
      • Balance & Permissions: Insufficient funds for SMS/Viber or restricted account permissions.
    • Name - the name of the campaign along with its unique ID.
    • Creation date - the timestamp of campaign creation based on the account's time zone.
    • Template - the name and ID of the template assigned to the campaign.
    • Telegram bot - the name and ID of the Telegram bot used for the campaign.
    • Contact list - the name and ID of the targeted Contact List.
    • TTL (time to live) - the duration for which notifications or messages remain active for delivery.
    • Sender name - the Sender Name displayed to contacts in Viber.
    • Send to segments - an optional filter to target only specific contacts within a segment.
    • Exclude segments - an optional filter to omit specific contact segments from the dispatch.
    • One-time segment - temporary filter conditions used for the campaign's specific audience.
    • Launch type - the method used to initiate the campaign.
    • Send time - the scheduled date and time for "Scheduled" and "Recurring" types; "Manual" and "Now" types determine immediate or on-demand start.
    • Tags - the list of organizational labels assigned to the campaign.