December 16, 2022

Manage Campaigns

In this article, we will show you all the controls on the Campaigns page.

To start work with the Templates – follow the steps below:

Navigate to the Campaigns Management page (Menu->Outbound->Campaigs).
Press the filter button to select the channel.
- All channels
- Email
- SMS
- WebPush
- Telegram
- Viber
Press the filter button to select the status.
- All
- Draft
- Waiting
- Ready
- Running
- Done
- Stopped
- Failed
Sort Сampaigns by name.
Sort Campaigns by launch type.
Search Campaigns by name and by ID.
Press the “Analytic” button. The report shows the performance of your Campaign and its key metrics.
Press the “Info” button to get acquainted with the Campaign details.
By pressing the “More” button the following actions will be available:
- Duplicate – create the new Campaign with the same settings and parameters.
- Delete – remove the Campaign without a recovery option. NOTE: The Campaign could be also deleted by choosing the selection box next to the Campaign row.
Edit the desired Campaign by pressing on its name.
You can always keep abreast of the Campaigns launching schedule with the help of our handy organizer. Press on the “Calendar” icon. Here all of your Campaigns are placed in the corresponding cell according to the launch day.
- NOTE: Only Campaigns with the “Done” status cannot be reached for editing here.
- NOTE: The “Draft” Campaigns are not displayed in the Calendar because the launch time is missing.
- Every Campaign is clickable. You can check the main information about the Campaign:
  - The name of the Campaign.
  - Channel.
  - Status.
  - Launch type.
  - Launch time and description.

The interaction of buttons and statuses

Button	Status	Launch type
Ready	(Ready for sending, can be launched, and can be edited before launch.)	Manual
Running (The stop/disable button)	(Cannot be stopped and edited.)	Now Manual Schedule Recurring
Waiting	(Can be stopped. If the launch time has passed on the restart, an alert is shown and you have the option to edit the Campaign.)	Schedule Recurring
Stopped	(If the Campaign was stopped before sending. Can be edited and launched.)	Schedule Recurring
Done	(Cannot be edited and cannot be launched.)	Now Manual Schedule Recurring
Draft The campaign is not active	(If you leave the Campaign setting page after pressing the “Next step” button. Can be edited. Cannot be launched.)	Not selected
Failed	(The reason can be seen in the corresponding table by pressing the “Info” button. Can be edited.)	Now Manual Schedule Recurring

Campaign Analytic parameters

Section	Parameter	Displays for	Description
The Campaign detailed information	Channel & Status	All Campaigns	Informs which type of channel the Campaign is as well as which status it has at the moment of the Analytic checking.
	Name	All Campaigns	The name of the Campaign
	Template	All Campaigns	The name of the Template sent to the targeted contacts.
	Type	All Campaigns	The type of the Campaign launching.
	Send time	All Campaigns	Shows when the Campaign was sent. For the recurring type of launching such details are displayed: the start date and time, launch type, repeat frequency, and the end date.
	TTL (Time to live)	Web Push Campaign, Viber Campaign	Shows the time to live of the notifications of the Web Push Campaign and messages of the Viber Campaign.
	Sender name	Viber Campaign	The Sender name that your contacts saw when the received a Viber message from your company.
	Segments	All Campaigns	The selected segment of contacts who were sent the Campaign.
	Excluded segments	All Campaigns	The selected segment of contacts who were excluded from the Campaign sending.
	Filtered by / One-time segment	All Campaigns	The one-time filter conditions used for Audience segmentation to include or exclude contacts from the Campaign.
	Tags	All Campaigns	The list of Tags of the Campaign.
	Bot	Telegram Campaign	The name of the Bot which sent the Telegram Campaign.
The export report button	Excel	All Campaigns	Downloads all data in tabular form (no graphs) in XLSX format on your device. NOTE: The file is downloaded according to the selected iteration for recurring Campaigns. The most comfortable way for the downloaded file reading is to open it via Google Sheets.
The export report button	PDF	All Campaigns	Downloads data and graphs the way they appear on the page in PDF format. NOTE: The file is downloaded according to the selected iteration for recurring campaigns.
Overview (displays after the second iteration is done)	Delivered	All recurring Campaigns	The number of delivered Email/SMS/Web Push/Telegram/Viber messages during the selected iteration.
	Unique Opens	All recurring Campaigns	The number of unique message openings by contacts during the selected iteration.
	Unique Clicks	All recurring Campaigns	The number of unique clicks in messages made by contacts during the selected iteration.
	Iteration	All recurring Campaigns	List of all campaign replays. Here, by selecting an iteration from the drop-down menu, you can view the report individually for each of the sent campaigns and thus compare them.
Total sent messages		All Campaigns	The number of messages sent after the Campaign launching.
Engagement	Delivered	All Campaigns	The status is assigned as soon as Wooxy has sent a message and it has been accepted by the server of the receiving provider.
	Unique opens	All Campaigns	Recipients who have opened the campaign a unique number of times.
	Unique clicks	All Campaigns	Only the first click of the client is taken into account.
	Delivery rate	All Campaigns	Delivery rate = (Delivered/Total) * 100 % *total = (delivered+hard+soft+reject)
	Open rate	All Campaigns	Unique Open rate = (Unique Opened/Delivered)* 100 %
	Click rate	All Campaigns	Unique Click rate = (Unique Clicks/Delivered) * 100 %
	Total opens	All Campaigns	Total Opens = (Opened/Delivered)* 100 %
	Total clicks	All Campaigns	Total Сlicks = (Clicks/Delivered) * 100 %
	Click to open rate	All Campaigns	CTR = (UniqueClicked/UniqueOpened) * 100 %
Deliverability	Delivered	All Campaigns	The status is assigned as soon as the Wooxy has sent a message and it has been accepted by the server of the receiving provider.
	Bounced	Email Campaign	Messages that were not successfully delivered to the contact. Wooxy automatically processes these responses from email providers and categorizes each failed email delivery attempt into one of the following failure categories: Soft bounce or Hard bounce.
	Failed	SMS, Web Push, Telegram, Viber Campaigns	This means, that the message couldn’t be successfully delivered to the addressee.
	Unsubscribed	Email Campaign	Displays the number of unsubscribed contacts from the Campaign sending.
	Marked as spam	Email Campaign	The recipient moved the message from Inbox to the Spam folder. Messages from the same sender might be sent to Spam in the future.
	Hard bounce	Email Campaign	Messages could not be delivered because of permanent problems, such as the address being undeliverable, e.g. it doesn’t exist.
	Soft bounce	Email Campaign	Messages can’t be delivered due to temporary issues, such as a recipient’s inbox that is full.
	Rejected	Email, SMS, Viber Campaigns	Displays the number of declined emails and messages the Wooxy could not send due to many reasons, For example, exceeding the limit of emails or messages due to the tariff plan.
	Undelivered	Web Push Campaign	Appears when the Push notification wasn’t delivered, an invalid token.
	Expired	Web Push and Viber Campaigns	The Push notification or Viber message wasn’t shown due to TTL (Time to live).
	Dismiss	Web Push Campaign	The recipient dismissed the permission to get Web Push notifications.
Top locations by click		All Campaigns	The Geo Analysis plots your contacts’ activities on a world map. The resulting chart provides insights into the geographical distribution of your contacts’ activities. Tracking based on clicks. Displays up to 5 top locations.
Devices by click		All Campaigns	Data about used devices based on clicks. The number of users who used the desktop version, as well as what percentage used the mobile version.
Top browsers		Email Campaign	Displaying the top 5 most popular browsers from which clicks were made. View campaign click-based success details depending on browsers.
Top email service providers		Email Campaign	Displaying the top 5 most popular ESPs from which clicks were made. View campaign click-based success details depending on email service providers.

The Campaign Details Overview

Parameter	Description
Channel	The type of channel.
Status	The current status of the Campaign.
Failure reason	no-email-template	Appears when the Email Template is deleted before the Email Campaign starts.
	no-sms-template	Appears when the SMS Template is deleted before the SMS Campaign starts.
	no-wp-template	Appears when the Web Push Template is deleted before the Web Push Campaign starts.
	no-telegram-template	Appears when the Telegram Template is deleted before the Telegram Campaign starts.
	Viber Template was deleted	Appears when the Viber Template is deleted before the Viber Campaign starts.
	No Viber sender name	Appears when the Viber Sender Name is deleted before the Viber Campaign starts.
	Your sender name has been paused	The Sender Name is deactivated/paused.
	Not enough balance	Not enough funds on the payment card. Appears in the Viber Campaign because the total cost is counted here.
	Contact list was deleted	Appears when the selected Contact List is deleted before the Viber Campaign starts.
	no-telegram-bot	When the Telegram Bot doesn’t exist. When the Telegram Bot is not available at the Campaign start moment.
	no-contact-list	Appears when the selected Contact List is deleted before the Campaign starts.
	insufficient-balance	Not enough funds on the payment card. Appears in the SMS Campaign because the total cost is counted here.
	telegram-bot-not-enabled	When Telegram blocks your Telegram Bot ID and it becomes unavailable.
	sms-not-allowed	The account where the SMS Campaign failed cannot send SMS. To get permission – contact the Wooxy support team via support@wooxy.com.
	no-contacts-to-receive	Appears in case all contacts are deleted from the selected list and/or segment before the Campaign starts. If the Campaign is set up for sending to a specific segment and at the same time specifies it again in the list of excluded segments.
Name	The name of the Campaign along with its ID.
Creation date	The time and date of when the Campaign was created according to the account’s time zone.
Template	The name of the Template along with its ID.
Telegram bot	The name of the Telegram bot along with its ID.
Contact list	The name of the Contact List along with its ID.
TTL (time to live)	Shows the time to live of the notifications of the Web Push Campaign and messages of the Viber Campaign.
Sender name	The Sender Name that your contacts see when they receive a Viber message from your company.
Send to segments	This is an optional choice, the Campaign is sent only to those contacts that fall under the segment rule.
Exclude segments	This is an optional selection, using this filter you can exclude contacts from sending the Campaign
One-time segment	The one-time filter conditions used for Audience segmentation to include or exclude contacts from the Campaign.
Launch type	The type of the Campaign launch.
Send time	Set the date and time of sending the Campaign by choosing in advance the “Scheduled” and “Recurring” launch types.
	Create a Campaign by specifying the “Manual” launch type and start the Campaign whenever you want.
	Select the “Now” launch type and the Campaign will start just after its creation.
Tags	The list of tags that are included in the Campaign.