Wooxy Marketing Podcast Episode #4 : The Role of Pricing in Business Success with Dima Melnik

In the latest episode of the Wooxy podcast, we are joined by Dima Melnik, a Pricing Advisor who specializes in helping businesses select optimal pricing models, design impactful product packaging, and create effective pricing pages.

Dima shares his expert knowledge on how pricing influences business success and offers actionable strategies to boost growth and profitability.

Chapters:

0:00 Intro
3:07 Why pricing is such a crucial factor in driving the success of a business? Why is it something companies should pay close attention to right from the start?
8:05 What are some of the biggest pricing mistakes you see companies make? And more importantly, what advice would you give to avoid to avoid them?
12:42 When it comes to selecting a pricing model, how can businesses figure out which one best fits their product and target audience? Are there any key factors they should always consider?
15:32 How does a customer influence the price-setting process?
20:30 For businesses operating in crowded markets, what are some strategies they can use to set prices that keep them competitive while still making sure they’re profitable?
23:30 How can businesses use data and analytics to fine-tune their pricing strategies over time? Are there any specific metrics or tools they should focus on?
27:31 How can businesses strategically raise prices in response to inflation while minimizing the risk of losing customers?
30:20 How effective is A/B testing for determining the right price point, and when should businesses consider implementing this approach?
33:41 Can you share a real-life example where a change in pricing strategy led to a major boost in growth for a company you’ve worked with? What lessons can listeners take away from that story?

At Wooxy, we’re committed to empowering fast-growing companies with marketing automation tools that simplify complex tasks. Our platform allows you to run advanced marketing campaigns—including email, SMS, and push notifications — without writing a single line of code.

Ready to optimize your pricing and marketing strategies? Tune in to the podcast and take the first step towards transforming your business success.