August 3, 2017

Reports

Wooxy makes your data digestible, providing you with the valuable information you need to improve your Campaigns. It’s easy to monitor trends, track your performance over time, understand the preferences of your audience, and see how you stack up against the competition.

Reports – is one of the most informative dashboards in Wooxy Analytics panel. Here you can check the performance of your email campaigns, automations, specific email type and delivery health in general.

Reports page

To open Overview Report:

  • Navigate to Reports page (Menu -> Analytics -> Reports).

  • Filter necessary data by Tags, Domains, Date period options

  • Click the “Download PDF Report” Button.

Report filters

FilterDescription
TagsYou tag messages using different features in Wooxy platform (for example: templates, auditory segments, etc.) to get hourly/daily/monthly aggregated reports for all messages with such tag.
DomainsDomain name used in “From” email address of your messages. If you have several domains in one account, you can filter report for only one specific domain.
Date periodSelect specific period of time to generate Report only with data from that dates.

Overview Statistics

DashboardComponentDescription
DeliverabilityThis pie chart can help you find the answer whether or not ESPs accept your email – can the message physically be accepted.
DeliveredThe Delivered status is assigned as soon as Wooxy sent the message and it was accepted by the recipient ISP server.
Delivery ratePercentage of Delivered messages from total sent.
Hard bouncesThe time and hard-bounce code received from the ISP. A hard bounce indicates a permanent reason why an email cannot be delivered. Hard bounced email addresses are immediately automatically placed in your account’s BlackList to prevent degradation of your domains reputation.
Hard bounce ratePercentage of Hard bounced emails from total sent.
Soft bouncesSoft bounces typically indicate a temporary delivery issue to an address. Wooxy will automatically try to resend the message during 3 days. When the message is delivered the status will change to Delivered.
Soft bounce ratePercentage of Soft bounced emails from total sent.
RejectsEmail address is already in our blacklist and Wooxy rejects to send message to it.
Reject ratePercentage of messages with reject status from total sent.
OpensOpen tracking tells you if your contacts open the emails you send. Your campaign report will show how many contacts opened your campaign, and how many total opens the campaign received. Open tracking can help measure subscriber engagement.
Total opensTotal number of times the campaign was opened by recipients. This count includes multiple opens from individual recipients.
Unique opensNumber of recipients that opened the campaign any number of times.
Open rateThe open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. To find this out, Wooxy loads a tiny, transparent image into each campaign, and counts how often the image is loaded among the delivered campaigns. The image is invisible to your subscribers.
ClicksClick tracking allows you to see if contacts have clicked links in your campaign. Your campaign report will show which contacts clicked your links, and how many times each link was clicked. Like open tracking, it can help measure subscriber engagement.
Total clicksTotal number of times any tracked link was clicked. This count includes multiple clicks from individual recipients.
Unique clicksNumber of recipients who clicked any tracked link. Click this number in your report to open a list of subscribers who clicked.
Click ratePercentage of total recipients who clicked any tracked link in the campaign. The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click.
Clicks to OpenClicks to open ratePercentage of recipients who opened your campaign and then clicked a link.
Unique clicks to opens ratePercentage of unique recipients who opened your campaign and then clicked a link.
ComplaintsWooxy tracks abuse reports, also known as spam reports or complaints.
ComplaintsNumber of recipients that reported your email as spam. Subscribers that report a campaign as spam are automatically placed in your account’s Blacklist.
Complaint ratePercentage of recipients who reported spam from total Delivered.
UnsubscribeWhen subscriber clicks an unsubscribe link or requests to be removed from an email list and further newsletter campaigns, it’s called an unsubscribe.
UnsubscribeTotal number of recipients who clicked unsubscribe link.
Unsubscribe ratesPercentage of recipients who unsubscribed from total Delivered.
Delivery trendsHourly, Daily, Monthly Delivery trends of your account or specific type of emails.
Delivered by dateTotal successfully delivered messages by date.
Hard bounces by dateTotal hard-bounced messages by date.
Soft bounces by dateTotal soft-bounced messages by date.
Rejects by dateTotal rejected messages by date.
User reaction trendsHourly, Daily, Monthly user engagement trends of your account or specific type of emails.
Total opens by dateTotal number of times the campaign was opened by recipients by date.
Total clicks by dateTotal number of times any tracked link was clicked by date.
Complaints by dateNumber of recipients that reported your email as spam by date.

NOTE:

  • IMPORTANT: If you filter date over 40 days, monthly breakdown will be activated and you can generate Reports by months.

  • IMPORTANT: If you filter only 1 day, hourly Report will be activated.