September 3, 2026

Revenue Report

This article describes the report on revenue generated by contacts and the associated costs, and explains how to find it.

Things to know before starting

Source must be pre-registered in the Sources section; unregistered sources are not available in the report.
The report accepts amounts in the account's currency; Revenue is automatically converted to the account's currency.
In the report, only contacts with events flagged as isConversion: true are included.
Total by contacts includes all contacts that had events with isConversion: true, even if the contact has no source - such contacts appear under no_source.
Order is formed based on pre-registered Fire events triggered upon a purchase or order completion (e.g., an "Order completed" / "Purchase" event registered in the Events section).
Total spend is calculated as the number of contacts with a given source multiplied by the CAC (Customer Acquisition Cost) of that source.

Filters
- Domains - the domain used in the "From" address; allows filtering the report by a specific domain if multiple are active in one account.
- Source - the contact's source; only registered sources are counted. This filter can be left unset - in that case, the report is generated across all sources at once.
- Date period - the period used to select data on events and orders.
Metrics
- Total by contacts - the total number of contacts with which events occurred.
- Order - order data based on Fire events.
- Total spend - the total costs.
- Revenue - the total revenue amount by source, converted to the account's currency.
- Profit - conditional net income by source.
- ROI - Return on Investment, a metric showing the return on costs spent to acquire contacts by source.