November 26, 2018

Email log

This article describes how to use and manage the email log, providing details for all available parameters and metrics.

Email log

Things to know before starting

  • Template data for previewing is unavailable for messages with "hard" or "reject" statuses.
  • Template preview data in the Email Log is retained for three days.
  • Email Log analytics are retained for 3 months.
  • Email Log reports are generated and aggregated in real-time.
  • Log parameters are displayed based on the account's designated time zone.

Email log management

Step-by-step instructions

  • Navigate to the "Analytics" section.

  • Click the "Message Logs" button.

  • Choose the “Email” tab.

  • Application of filters followed by clicking the “Search” button to refresh data.

  • Export data to XLSX or PDF using the “Create Export Task” button; exported data is aligned with the account's time zone.

  • Use of the “Email preview” button to inspect the rendered HTML and email content.

  • Access to sending details via the “Info” button.

  • Direct access to contact profiles by clicking identifiers (available only for contacts in the Default Contact List).

Email log parameters and metrics

  • Filters
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    • Domain - the domain name from the “From email” address; allows filtering reports by a specific domain if multiple are active.
    • Contact - the contact's identifier, either an email address or a system-specific ID, used for investigation.
    • Origin - a filter to generate reports based on up to 5 items from categories like Campaigns, Automations, A/B tests, or registered Tags (searchable by name or ID).
    • Date range - a selector for a specific time period to generate reports containing data only from the defined dates.
  • Parameters
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    • Status - the delivery state of the email: New (queued), Delivered (successful), Soft (temporary failure with retry attempts), Reject (blocked by limits or filters), or Hard (permanent failure due to invalid data).
    • Subject - the email subject line, accompanied by the sending date and time according to the account's time zone.
    • From - the sender's display name and the specific email address used for the mailing.
    • To - recipient identifiers, including their email address, phone number, and internal system UserID.
    • Opens - tracking data used to measure engagement by showing the total number of opens and the specific dates they occurred.
    • Clicks - statistics on link interactions, indicating which contacts clicked and the total frequency of those clicks.
    • Complaints - the count of spam reports received; recipients who complain are automatically moved to the Blacklist.
  • Details
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    • Message ID - the unique identifier for each sent message.
    • Status - the current delivery state (delivered, bounced, rejected, or new).
    • Reason error - raw technical feedback from the ESP explaining delivery failures (e.g., hard bounces).
    • Message type - the communication category: Campaign, Automation, A/B test, or Transactional.
    • Template / Automation / Campaign / A/B test - the specific name and ID of the resource used for the mailing.
    • Variant - the name of the A/B test version and its status (e.g., "Winner") if already determined.
    • Iteration - the sequence number for recurring or replayed campaigns.
    • Resend - details of manually sent duplicate messages; this option becomes unavailable once a resend is executed.
    • From (name/email) - the display name in the recipient's inbox and the sender's email address.
    • Tags - custom or system labels (Workflow names, API tags, or "testing" tags) used for reporting and categorization.