WebPush сampaigns
This article describes how to create a web push campaign using advanced options.
Things to know before starting
- Recipient presence in the Contact List with active push notification permission is required for delivery.
- Target contact counts are calculated based only on users who have opted in to receive notifications.
- Clear and concise campaign names are recommended to simplify future searches.
- The selection of available channels depends on the current tariff plan.
- The default contact list is automatically pre-selected during campaign creation.
- Selecting the same segment for both delivery and exclusion results in a "Failed" status, and the campaign will not be sent.
- Campaigns with "Running" or "Done" statuses cannot be stopped or edited.
- Copied campaigns are automatically saved with a "Draft" status.
- Advanced settings contain sending details specific to the selected contact list.
- Scheduled and recurring launches support delivery according to the recipient's time zone via the {{contactTimezone}} variable; otherwise, the account's time zone is used.
- Scheduling campaigns at least 24 hours in advance is strongly advised to ensure delivery across all time zones.
- A maximum of 3 tags can be added per campaign.
Step-by-step instructions:
Navigate to the "Outbound" section.
Click the "Campaigns" button.
Click the "Create" button.
Specify campaign title and select target contact list.
Select the segment if necessary. Campaigns are sent only to contacts that match the segment rules.
Use "Add filter" to create one-time segments for a specific campaign. These conditions are not saved in the general segment list. Filtering rules can be modified via the "Edit" button or removed using the "Bin" icon.
Exclude specific segments to prevent delivery to certain contact groups. One-time exclusion filters can also be applied here.
Select the Web Push channel and the preferred template from the dropdown menus.
Use the preview feature to check how the template renders on Windows and macOS in Chrome and Firefox.
Select the TTL (Time to Live) and the Web Push type (Both, Only Desktop, or Only Mobile).
Open "Advanced settings" to manage tags and improve the organization of analytics reports.
Proceed by clicking the "Next step" button, then select the campaign launch type.
Review the detailed campaign summary in the table on the right before the final launch.
Click the “Launch campaign” button.
Advanced settings
This section describes advanced settings that can be modified for a specific campaign. These changes apply only to the specific campaign.
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Advanced settings list
- Tags
Launch Type
Manual - campaigns are created with a "Ready" status and require manual activation from the management page to begin sending.
Now - the campaign is sent immediately when you click the “Launch Campaign” button. It is assigned a “Running” status as the delivery process starts instantly.
Scheduled - campaigns are delayed and created with a “Waiting” status, triggering at a predefined date and time. This launch type supports delivery based on the recipient’s local time zone.
Recurring - this type enables automated campaign repetition through advanced scheduling. Campaigns start in a “Waiting” status, switch to “Running” during delivery, and return to “Waiting” for the next cycle until all conditions are met. This type also supports delivery based on the recipient’s local time zone.
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Configuration parameters
- Start & Frequency: campaigns trigger at a specified date and time with options to repeat daily, weekly, or monthly (including first/last day or specific dates).
- Monthly Scheduling Note: If the selected dates (29th–31st) do not exist in a given month, the delivery for that period will be skipped.
- Termination Rules: campaigns can be set to repeat indefinitely, stop on a specific date, or end after a fixed number of occurrences.
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Details
- Channel - type of the campaign channel.
- Campaign name - campaign title.
- Template - name of the template (click to redirect to editor).
- TTL (Time to Live) - the duration for which the push service will attempt to deliver the notification before discarding it.
- Tags - list of assigned campaign tags.
- Contact list - name of the target contact list.
- Segments (Send to/Exclude) - filters used to target or exclude specific contact groups.
- Target contacts count - total number of recipients (includes a "refresh" button for recalculation).
- Time zone - account time zone or recipient’s local time if enabled in settings.
- Launch time - summary of start date/time, launch type, repeat frequency, and end date.
