January 13, 2020
WebPush log
This article describes how to use and manage the webpush log, providing details for all available parameters and metrics.
Things to know before starting
- Template data for previewing is unavailable for messages with "undelivered" statuses.
- Template preview data in the WebPush Log is retained for three days.
- WebPush Log analytics are retained for 3 months.
- WebPush Log reports are generated and aggregated in real-time.
- Log parameters are displayed based on the account's designated time zone.
WebPush log management
Step-by-step instructions
Navigate to the "Analytics" section.
Click the "Message Logs" button.
Choose the “WebPush” tab.
Application of filters followed by clicking the “Search” button to refresh data.
Export data to XLSX or PDF using the “Create Export Task” button; exported data is aligned with the account's time zone.
Use of the “WebPush preview” button to inspect how the notification is rendered on Windows and Mac OS for Chrome and Firefox browsers.
Access to sending details via the “Info” button.
Direct access to contact profiles by clicking identifiers (available only for contacts in the Default Contact List).
WebPush log parameters and metrics
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Filters
- Domain - the domain name from which the WebPush message was sent; allows filtering reports by a specific domain if several are active in one account.
- Contact - the contact's identifier (email, phone number, or system-specific User ID) used for individual investigation.
- Origin - a filter to generate reports based on up to 5 items from categories like Campaigns, Automations, A/B tests, or registered Tags (searchable by name or ID).
- Date range - a selector for a specific time period to generate reports containing data only from the defined dates.
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Parameters
- Status - the delivery state of the message: New (queued), Delivered (successful), Undelivered (invalid token), or Expired (message wasn't shown due to TTL).
- Template - the title of the WebPush message, accompanied by the sending date and time according to the account's time zone.
- To - recipient identifiers, including their email address, phone number, and internal system User ID.
- Opens - tracking data used to measure engagement by showing the total number of opens and the specific dates they occurred.
- Clicks - statistics on link interactions, indicating which contacts clicked and the total frequency of those clicks.
- Dismissed - indicates that the recipient has dismissed the permission to receive Web Push notifications.
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Details
- Message ID - the unique identifier for each sent message.
- Status - the current delivery state (delivered, undelivered, expired, or new).
- Template / Automation / Campaign / A/B test - the specific name and ID of the resource used for the mailing.
- Variant - the name of the A/B test version and its status (e.g., "Winner") if already determined.
- Iteration - the sequence number for recurring or replayed campaigns.
- Tags - custom or system labels (Workflow names, API tags, or "testWeb Push" tags) used for reporting and categorization.
