Telegram campaigns
This article describes how to create a Telegram campaign using various advanced options.
Things to know before starting
- Recipients must already be subscribed to the Telegram bot and be on the contact list to receive messages.
- Target contact counts include only recipients who have explicitly given permission to receive notifications.
- Clear and concise campaign names are recommended to simplify future searches.
- The selection of available channels depends on the current tariff plan.
- The default contact list is automatically pre-selected during campaign creation.
- Selecting the same segment for both delivery and exclusion results in a "Failed" status, and the campaign will not be sent.
- Campaigns with "Running" or "Done" statuses cannot be stopped or edited.
- Copied campaigns are automatically saved with a "Draft" status.
- Advanced settings contain sending details specific to the selected contact list.
- Scheduled and recurring launches support delivery according to the recipient's time zone via the {{contactTimezone}} variable. If this data is missing, the account's time zone is used.
- Scheduling campaigns at least 24 hours in advance is strongly advised to ensure delivery across all time zones.
- A maximum of 3 tags can be added per campaign.
Step-by-step instructions
Navigate to the "Outbound" section.
Click the "Campaigns" button.
Click the "Create" button.
Specify campaign title and select target contact list.
Select the segment if necessary. Campaigns are sent only to contacts that match the segment rules.
Use "Add filter" to create one-time segments for a specific campaign. These conditions are not saved in the general segment list. Filtering rules can be modified via the "Edit" button or removed using the "Bin" icon.
Exclude specific segments to prevent delivery to certain contact groups. One-time exclusion filters can also be applied here.
Select the Telegram channel, then choose the preferred template and the specific Telegram Bot from the dropdown menus.
Use the preview on the right to see how the template will appear on the recipient's device.
Open "Advanced settings" to manage tags for better organization of analytics reports (optional).
Proceed to the "Next step" button, then select the campaign launch type.
Review detailed campaign information in the summary table before the final launch.
Click the “Launch campaign” button.
Advanced settings
This section describes advanced settings that can be modified for a specific campaign. These changes apply only to the specific campaign.
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Advanced settings list
- Tags
Launch Type
Manual - campaigns are created with a "Ready" status and require manual activation from the management page to begin sending.
Now - the campaign is sent immediately upon clicking the “Launch Campaign” button. It is assigned a “Running” status as the delivery process starts instantly.
Scheduled - campaigns are delayed and created with a “Waiting” status, triggering at the predefined date and time. This launch type supports delivery based on the recipient’s local time zone.
Recurring - this launch type enables automated campaign repetition via advanced scheduling. Campaigns are created with a “Waiting” status, switching to “Running” during delivery and returning to “Waiting” for the next scheduled cycle until completion. Supports delivery based on the recipient’s local time zone.
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Configuration parameters
- Start & Frequency: Сampaigns trigger at a specified date and time and repeat daily, weekly, or monthly (including options for the first/last day or specific dates).
- Monthly Scheduling Note: If the selected dates (29th–31st) are missing in a particular month, delivery for that period is skipped.
- Termination Rules: Сampaigns can be set to repeat indefinitely, stop on a specified date, or end after a fixed number of iterations.
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Details
- Channel - type of the campaign channel.
- Campaign name - campaign title.
- Template - name of the template (click to redirect to editor).
- Telegram bot - name of the selected bot used for delivery.
- Tags - list of assigned campaign tags.
- Contact list - name of the target contact list.
- Segments (Send to/Exclude) - filters for targeting or excluding specific contact groups.
- Target contacts count - total number of recipients (includes a "refresh" button for recalculation).
- Time zone - account time zone or recipient’s local time if enabled in settings.
- Launch time - summary of start date/time, launch type, repeat frequency, and end date.
