October 10, 2023

Viber Campaigns

In this article, we will talk about what Viber Campaigns are, how they work, and how to use them to achieve your marketing goals.

Viber Campaigns will be your key tool to increase brand awareness, attract new customers, and increase revenue in the digital world.

Things to know before you start:

Your recipient should be already subscribed to the Viber channel in your Contact List.
You can select only Templates that passed the moderation and has been already approved.
We recommend giving your Campaigns easy and clear names to avoid further difficulties with finding one.
The account in Trial mode also can send Viber messages through the Campaign, but there is a restriction of up to 50 messages per day.
If the country code of the contact’s phone number is not included in the countries of the selected/default Sender Name, such contact will not be included in the mailing and the Campaign cost calculation.
The list of available channels is displayed according to your Subscription plan.
The Default Contact List is selected by default while the Campaign is created.
If you set up to send a Campaign to a specific segment and immediately specify it again in the list of excluded segments, the Campaign status changes to “Failed”, and it will not be sent.
You cannot stop the Campaign which is already started and has a “Running” status.
Scheduled and Recurring launch types allow you to set the start of the Campaign according to the recipient’s time zone.
The contacts to whom the Campaign will be sent according to the recipient's time zone must have the specified time zone in the {{contactTimezone}} variable. If the system does not find the time zone for the contact, the Campaign will be sent to them according to the time zone of the account from which the messages will be sent.
The Campaign with the “Done” status cannot be edited.
After copying any Campaign, it is saved in the “Draft” status.
You cannot add more than 3 Tags to the Campaign.
We strongly recommend that you schedule your Campaign to be sent 24 hours from now at the minimum. If you don’t do so, then there is a chance that some users in the audience might not receive your Campaign. This can happen when the local time in those regions has already passed the scheduled delivery time.

Create your Viber Campaign

Step-by-step instructions:

Navigate to the Campaigns Management page (Menu->Outbound->Campaigns).
Press the “Create” button.
Type in the title of the Campaign.
Select the Contact List to target.
Select the Segment. This is an optional choice; the Campaign is sent only to those contacts that fall under the segment rule.
- You can create a one-time Segment by selecting the “Add filter” option. If you need more information on how to use the “Add filter” option, please refer to our article “Contact List Segmentation“.
  - NOTE: The Segment will not be saved in the list of Segments. These groups of conditions only apply to that particular Campaign.
- You can change the filtering conditions by pressing the “Edit” button. Delete the created conditions by pressing the “Bin” icon.
Exclude segments from sending. This is an optional selection; using this filter, you can exclude contacts from sending the Campaign.
- Here, you can also create one-time filtering blocks. Learn more about the segmentation rules in our article “Contact List Segmentation“.
Select the Viber channel from the drop-down menu.
Select the Viber Template to use during the Campaign.
- Here, you can select only Templates which passed the moderation and has been already approved.
The preview feature on the right side of the page will show you how the Template will be displayed on the contact’s device.
Select the Sender Name from the drop-down menu.
- In case you do not have a custom Sender Name – the Default Sender Name is selected automatically.
Select the TTL.
Open the “Advanced settings” to Manage Tags. Add or delete the tags for the Campaign. Tags will help you to organize Analytics reports.
Press the “Next step” button.
Select the Campaign Launch type
The table on the right side of the page will show you all the detailed information about your Campaign, which you can check before launching.
Manage Campaigns. See how to do this in our article.

Campaign Launch Type

Type	Description
Manual	You will need to launch the Campaign by yourself from the Campaigns management page. Such a Campaign is created with the “Ready” status and waits until the start button is pressed.
Now	That Campaign is sent immediately after clicking on the “Launch Campaign” button. It is created with the “Running” status because the sending process has already started.
Scheduled	This Campaign is set off on the specified day and time. It is created in the “Waiting” status because waits for the specified time/day. That launch type allows you to set the start of the Campaign according to the recipient’s time zone.
Recurring	The type of Campaign launching that contains broader settings. It is created in the “Waiting” status because it waits for the specified date\day\time. The status becomes “Running” when the previously set day and the time arrived; that is, the Campaign is just in the process of being sent. Then the status becomes “Done” in case all of the conditions are met, but if the Campaign still must be sent – it will have a “Waiting” status again. That launch type allows you to set the start of the Campaign according to the recipient’s time zone.
	Start date	Specify a date and time to launch the Campaign and for its recurring. NOTE: The set time for the Campaign start will be the same as the Campaign repeat time.
	Repeat	Daily	Set how often you want to run this Campaign again. For example, every second or fifteenth day after the first launch.
		Weekly	Set how often you want to run this Campaign again. For example, every third or twentieth week after the first launch. IMPORTANT: Specify the day/days of the week on which the Campaign must be started again.
		Monthly	First day of month	Choose this option if the Campaign must be resent on the first day of the specified month.
			Last day of month	Choose this option if the Campaign must be resent on the last day of the specified month.
			Specific days	Specify the date/dates of the month on which the Campaign must be started again. NOTE: If you select 29, 30, or/and 31-s in the month where these dates are missing, the Campaign delivery will be skipped.
	Campaign end	Never	The Campaign never ends and repeats according to the parameters set earlier.
		Select date	The Campaign repeats till the set date comes. IMPORTANT: The date setting is required.
		After a certain number of occurrences	The Campaign repeats a certain number of occurrences and stops regardless of previous settings.

Campaign Detailed Information

General information about the first step settings.	Channel	The channel type of the Campaign.
	Campaign name	The Campaign’s title.
	Template	The name of the Template. You can be redirected to the Viber Template editing page by clicking on its name.
	Sender Name	The selected Sender Name that your contacts will see when they receive a Viber message from your company through the Wooxy platform.
	TTL (time to live)	Defines how long the Viber service will attempt to deliver the message. If the Viber service cannot reach the user within the TTL, the message will be discarded.
	Tags	The list of Tags of the Campaign.
Audience data	Contact list	The name of the selected Contact List.
	Send to segments	Selected Segments for the Campaign targeting.
	Exclude segments	Using this filter, you can exclude contacts from sending a Campaign.
	Target contacts count	The number of contacts the Campaign will be sent to. Press the “round arrow” button next to the number of targeted contacts if you want to recalculate its quantity again.
Time frames	Time zone	The Time zone of your account as a sender. Or the recipients’ Time zone if it was chosen by pressing the check mark in settings.
Time frames	Launch time	The Campaign launch details are displayed: the start date and time, launch type, repeat frequency, and the end date.